Here in the USA...About a dozen Rotarians from the Rotary Club of Eau Claire Morning, Wisconsin, along with some of their family members, used a product called Invisible Spray to stencil temporary, water-activated artwork on sidewalks throughout the city. Rainworks, manufacturer of the hydrophobic, nontoxic liquid spray, donated the product, which allows users to create designs that only appear when the sidewalks get wet. At a cost of about $130, 16 ounces can cover up to 110 square feet. “We thought in the difficult times of the pandemic, we could bring smiles to our community” and inspire other organizations to do the same, says Sarah Stackhouse, a co-president of the club. A “thank you” below an image of a firefighter’s hat was traced outside a fire station, while a drawing at the entrance to a theater featured musical notes and suggested “singing in the rain.”

Sri Lanka...With 11,000 followers on Facebook and nearly 3,000 on Instagram, the Rotaract Club of Sri Lanka Institute of Information Technology (SLIIT) collects clicks when it takes on a cause. In September, the 331-member club wrapped up an initiative to use those social media platforms, as well as its YouTube channel, to promote pandemic-stricken businesses in and around Colombo, one of the nation’s two capital cities. The Rotaractors produced and posted 10 video interviews with the operators of various enterprises, including bakeries, an event-organizing company, and an auto parts supplier. “Many small business owners faced a lot of downfalls in surviving the crisis,” says Sharoni Anthony, a club member. “We hoped to make the public aware of them and their amazing products and services.”